The dress code of all men of power is for the personal branding among the topics that excite me always as a wardrobe consultant and I would be really good to give him some good advice. During the election cycles, I can only think about whenever the need to shuffle a wardrobe that would merit candidates, despite the inherent constraints tailoring of American policy and not only that, it involves a lot of blue, gray, white and splashes of red, I think firmly believe there is much more space for elegance without being too flashy.

Men of power tend to keep their wardrobe very simple and slender, they are committed or commit them to make careful sartorial choices that force us to notice the man, not the clothes. Occasionally the pinstripe, plaid avoid de poule and "drawings". They dress mostly with soft solids in various shades of blue, gray and perfect grooming. Shoes? Simple, timeless and well carried out mostly black, rarely brown.

There is always a good or mediocre image consultant in their entourage because a power man has no time to think about how should / what to wear. He can not be bothered with whether or not the clutch goes with a certain tie, he needs to reach its also cloakroom "blindfolded" with the certainty of a strict dress code. Unfortunately, the best modern example of a perfectly American political and appropriately dress is fantasy.

As an image consultant I do not think Donald Trump is the worst dressed President, but probably his entourage does not believe "that a life spent in the public eye tends to require a semblance of taste in clothes."

For the persuasive power of color in clothing the choice of the red tie for Donald Trump is successful, it is certainly the color of his party, but it has certain effects and expresses dynamism, power and self-esteem. Red wants to express attention and strength. A criticism of the length of the Donald Trump tie too excessive, when it is good that the tie should end just above the belt. This helps to add the illusion of length of the legs. It 'also an ingenious trick to have a thinner trunk and long.

The Donald Trump Brioni suits appear to be signed and this gives Italian can only fill me with pride, but for Trump a bespoke suit would give him a better fit. The jackets have too many broad shoulders and tend to drag on the side making it look as if he had a hump.

The jacket is extremely long and this makes it look a few extra. The haute couture normally tends to widen the shoulders and to reduce the waist, the Trump clothes work instead for the opposite. Same goes for the pants that I find that too long ports, they should let it end in the middle of the shoe that would allow both comfort and an aesthetic victory.

If the choice of clothes could make you blush my tailor the choice of shirts nothing to say ... a choice of style, classic collar and cufflinks.

During his term, Obama was known for wearing one color so that he would not have to think about what to wear (a practice also adopted by Facebook founder Mark Zuckerberg to avoid fatigue for similar decisions).

But aside from the disaster occasionally worn during leisure time, Obama has maintained a sense of precision to measure with his clothes.

Trump has just won the highest office in America, and what will happen from here on out will be charming regardless of your political position. A suggestion will be to see if his time in the White House will change his style.

The colognes/parfumes have always fascinated me, for their power to attract the emotions, create memories and encourage romance. There is a strong feeling that it is not accompanied by subtle scents. A single drop is enough to stimulate everything that belongs to the irrational part of our mind. I love strongly their power to revive moments and feelings that belong to a distant past. It brings messages and memories that inextricably bind the innermost thoughts. I love getting wrapped by scents of eternal value when they are heritage of ancient cultures, as every time I travel to Arabian lands, there where the art of artisan perfumes began in the ancient Mesopotamia and Egypt, then further refined by the Romans and Persians.

The Knowledge of perfumery came to Europe as early as the 14th century, due in part to developments in the Middle East. The Islamic culture has perfected the extraction of fragrances through steam distillation and introduced new raw materials for industry. Thanks to this the scents were ready to move west.

Today the perfume does not have a purely practical purpose, but it is used for something more interesting or to get lucky. To combine the right perfume with the right man/ woman it creates something amazing. I always tell my clients that if they do not know what I am talking about then it means they have not yet chosen the right perfume!

In my job as Artist Image Management & Personal branding through scent I say that we communicate with ourselves and with the world around us so for a man to choose the best perfume must be accompanied by specific occasions and situations. The Essences such as tobacco and wood for evening events, while the fresh fragrance of citrus work best to wear during the day and in the office.

Most of the best colognes and perfumes can be purchased online, but always recommend you try them in perfumery. Try on a bit 'in the store, then go for a walk and see how it smells after 15 minutes. Most of the colonies have a distinct smell of all. The skin and react with pheromones perfume potion, which means that there is no need to empty the bottle of perfume on him to get something unique.

Choosing a perfume must be a beautiful moment and often the small specialized boutiques for a smaller number of lines are the addresses they do for you.

Remember that each fragrance will have a very different smell on the skin compared to how it runs on a strip of carton of perfume, so be sure to test the preferences of yourself.

I find it nice to have in the final analysis, a collection including a fragrance for each category, for example: a citrus, woody one, a floral, one spicy and one marine - that way you are covered regardless of the situation or your mood.

• Colonia Leather Eau de Cologne Concentrée by Acqua di Parma|Top notes of Colonia Leather Eau de Cologne Concentrée provide luminous scents of Brazilian orange combined with Sicilian lime. The heart adds rose and petit grain from Paraguay followed by leather, Atlas cedar and guaiac wood from Paraguay.
• Rose d'Arabie by Armani Prive|Composition encompasses Damascus rose, patchouli, amber, saffron and precious wood mixed with golden dust.
• Jo Malone Velvet Rose & Oud| Darkest Damask rose. Rich and textural, wrapped with smoky oud wood. Spiked with clove, decadent with praline.
• 1969 by Histoires de Parfums|Top note is peach; middle notes are rose, white flowers, cardamom and clove; base notes are musk, patchouli, mexican chocolate and coffee.
• Maison Martin Margiela Replica Jazz Club|It's the perfect mix of wood, whiskey and leather with an ever so slight sweet edge.
•  Santal Majuscule by Serge Lutens|The fragrance features sandalwood, cacao and damask rose.

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Returning from a business trip in Abano Terme I was inspired to write this blog devoted to the hat. In slow times of regional trains often in addition to reading, watching the tablet ... the eyes of an image consultant can watch passengers with a creative spirit, without wanting to replace me snobby school teacher on duty, but with the pleasure of believing that each of us has a unique style with an  exceptional potential. Few men and women wear the hat and mostly the baseball.one ...and I thought how I wanted to live for a while in the Victorian age!

As image consultant and wardrobe planner I consider the hat the most powerful accessory in the wardrobe of a man, you can make a persuasive or unpleasant impression, with it we find our character, so it is important that you pick the model that best flatters you.

In my Artist Image Management / Personal branding love to start by saying “it is important not to be shy, but wear your hat with confidence and aplomb ... always remember that wear something once is new, the second time familiar, the third time it's your signature”.

Think of the iconic celebrities that are difficult to imagine without their hat: Pharrell Williams, Humphrey Bogart, Frank Sinatra, Johnny Depp, Cary Grant ..

Like velvet jackets and leather bags, hat looks better with age!

"The key of wearing a hat is to know what suits your face's shape picking the right style therefore the goal is to remove as many as possible asymmetry and give a look of balanced facial proportions - in front of the mirror the eye must find an attractive symmetry".

Square shaped face: A square face has a major jaw, broad forehead and wide cheekbones.

• The hats with soft designs as "floppy hats" or by curved lines as "bowler" will be particularly flattering for you.

Round shape face: Your face is about as wide as it is long, with a broad forehead, cheeks, and rounded chin.

• Try to balance this type of face with a more angular hat. Because your face is very symmetrical, you can easily wear asymmetrical shapes, such as hats with a high crown and brim tipped or tilted. You can accentuate this effect by tilting his hat forward. Avoid rounded crowns and high or wide crowns and held that accentuate the roundness of the face.

Diamond shaped face: The widest part is the cheekbones, your face is very angular, with a narrow forehead and a tapered chin.

• A wide-brimmed moderate with a pinched crown may be the best style of hat for you.

Oval face shape: An oval face is longer than it is wide, with fairly simple lines ranging from the temples to the jaw, and its round chin.

• Try brimmed hats as flare wide brim Fedora, or hats as Coppola falling down on the  forehead. Avoid hats with narrow pitched or flat, as these wil

 overestimate the long lines of your face.

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I am excited and honored the singer-songwriter Michele Lattanzio in art "Reverendo Secret  "has requested to follow him to help him to improve  his personal style / personal branding and to give a ransom to his artistic  and personal career. Michele Lattanzio is a songwriter of exceptional talent, as ever  disappeared in the Italian discography and in  these days in the recording studio he is enjoying the same success that in the public continues to receive more and more ... For me even a further professional growth and happy to be able to share!

For all artists (men and women) Silk Gift Milan experiences its method, certified by Amanda Archetti: the 'Artist Image Management "of American strategy, but thanks to the Italian creativity, where the personal branding is always an essential part of one's personality but it is characterized by "a superior side" due to 'relentless exposure and involvement of the public support through social, covers, interviews, television ' s appearances, events, concerts ..., printing and strategies ... so many elements that involve greater vulnerability to the artist's mind with the very real risk of being perceived by a negative image in a short time.

How to grow–up the artist's personal branding

Whether classical, rock or sometimes bizarre ..., your style tells you and explain who you are without a word and profess to understand what your lifestyle that it is the biggest step to develop your own personal branding.

For Reverendo Secret to  understand better  his lifestyle the  key was to prompt "who he felt to be and what were his key's  values"; then I prefer to write down the key points on who he is  and decide what he wants people / the public has to know about him: Innovative or creative?

The artist has his own signature

I love the topic and always start in my Artist Image Management saying to think of celebrity women like Adele and her little  black dress, the body of Miley Cyrus, the dark lips by Lorde or the "awfulness" by Lady Gaga, the thought materialized on the baseball hat by Pharrell Williams ,Enrique Iglesias hair, suit and tie / papillon  by Justin Timberlake, the singlets of 5 Seconds of Summer or even the hairstyle of l Stash of the Kolors ... these artists have created their own signature and "people remember them for their iconic choices, looking at them for what they are." To Reverendo Secret his beard and his long hair, that reveal his mystical soul, deep and poetic ... a man that cames out from the woods.

In the artist's wardrobe there is no room for disorder

The wardrobe planning to assemble the factors to donate to charity can be a daunting task, but it was essential to give space to all the clothes / accessories that better reflect the personal branding of Reverendo Secret.

Trends for an artist

For an artist the trends can be a trap to derail his own style. In every season there are a dozen strong trends in fashion, many misunderstand that if these trends is necessary to adopt them, nothing is more wrong. I always explain to Reverendo secret to understand the trends that more flatter him and to take some piece instead of adopting the whole look.

Define the aims and later with dedication and hard work has a tendency to create a real /clean image.

However the work on 'image has to be done carefully, preferably with the help of an experienced Artist Image Management. And of utmost importance that the image is positive and realistic. To obtain an image which is higher than the realistic or that is too much can draw negative and unwanted reactions.

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The elegance of the gentleman of style is a big element in the wardrobe of many men, if not of all. Unlike the women's clothing, which sets its clock to the season and launches its priorities for naughty designers, men need only to understand what works best for them.

Many gentlemen's of style fondly remember the rules learned of his father, it is because before the tailor was in the living room that his son was learning how to keep their shoes polished when the blazer was the right choice, the appropriate suit ... It was the tailor which followed the family for generations, where they learned to dress up for their daily activity and according to their physicality (tailor-made).

Over the generations, something has changed, men's fashion has begun to be "contaminated", they are now fathers who ask their children how to dress for trend / fashion.

As an image consultant and personal shopper I ride generations and fashions man supporter of the classic male and his excellent work for their dress for success. A suit is not a costume, not a piece of cloth which flows over her shoulders to stop the cold, or to avoid getting a reprimand by the employer. A suit serves to highlight their personality, to show their silhouette and style.

I am thrilled to share, whenever I am asked, my experience as an image consultant with the work of excellent teachers of the Italian tailors.

A well-made suit is not just a fashion statement, I always agree with those who say that the clothes should be seen as investment pieces. In my job I always say to all the men as they do research before buying a new car they should pay attention to the details of a suit, because it will remain in their wardrobe for an unlimited time.

The extraordinary beauty of wearing a tailored suit is that every model is created for each individual and the tailor made required by impressing his uniqueness.

The choice of the fabric is important because it will make a difference for your suit before the tailor will take all the necessary steps to ensure that your dress fits like a glove. There is an important open communication at all stages of making your bespoke suit between you tailor and my image consultancy. My advice as an image consultant helps you to better understand how the suit should fall on your shoulders, waist and shoes.

That is the beauty of a bespoke suit: No need for further changes, it adapts perfectly to your body. All men understand how frustrating it is to have a suit that falls awkwardly on the body and on the arms, legs or trunk ... A little can change.

In my job  as an image consultant  the tailor made  is particularly interesting for those with particular types of body. Tall men do not have problems with short sleeves or pants that do not fit. However some men may have tailor made clothes to make them look slimmer and more attractive.

Two or three buttons? Double-breasted or single one? Everything may depend on current styles at the time of purchase, but to not follow the fashion trends is never a lack of style and then you opt for a classic suit. That is the beauty of a bespoke suit: No need for further changes, it adapts perfectly to your body. All men understand how frustrating it is to have a dress that falls awkwardly on the body and on the arms, legs or trunk ... little change.

In my work as an image consultant to customize the feel is particularly interesting for those with particular types of body. Tall men do not have problems with short sleeves or pants that do not fit. Some men, however, may have made clothes to make them look slimmer and more attractive.

Two or three buttons? Double-breasted or single? Everything may depend on current styles at the time of purchase, but do not follow fashion trends is never a lack of style and then you opt for a classic suit.

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One hundred years after his birth (12 December 1915) I want thanks to Silk Gift Milan to pay homage to the great Frank Sinatra because in addition to his memorable golden voice he was a man who has always boasted an outstanding style. “You either got or you haven’t got style. If you’ve got it, you stand out a mile”, Frank Sinatra once crooned in a song dedicated to what else but “Style.” A style’s icon who throughout his career has been able to dictate wonderful gracefully and very actual useful tips for every gentleman's wardrobe.

Frank Sinatra as an Italian blood loved to dress with a flawless elegance and certainly one of his best friends was a tailor who sewed clothes tailor made and cut preferably with wide lapels. He sang by dressing suitable for almost any occasion wearing a sport coat tailored precisely and pants, although most often opted for the use of a smoking. While he believed that men should wear in black after sunset, he was not too shy to experiment on many occasions’ gray and blue suits as well as those plaid de peule and pinstripes.

No more of the Fodera hat continues today to identify Sinatra, who knew to wear it tilted to the side by the art of an acquired skill. I think his style it should appeal especially to his safety and ease by wearing it. He sang, "A hat is not a hat until it is inclined"

Frank Sinatra once said: "My basic rules are to be extended cuffs half inch from the sleeve of the jacket ..." in effect making the cufflinks an essential detail of the outfit. While nothing too fancy or exaggerated because they are a detail that expresses personality. After all you need them if you're wearing a jacket, Sinatra once said. Just make sure that those handcuffs are not bare when they see the light of day.

He believed in the black brougues as the best color of nice shoes to match a dress tailored and was highly regarded for his shiny by dressing the shoes.

According to Frank Sinatra the color orange was the happier. So he often choose colored details to be included in his daily look like the pocket handkerchief. Nothing could be more true ... if you want to add something vibrant and pop of any color to your look do it in small doses and the pocket square is perfect, the important thing is to opt for a fine fabric.

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From the choise of your hairstyle, the  choice of your watch  or the lack of it, to the possession of a musical instrument, the car you drive, the presence or absence of tattoos and / or piercings, jewels adorning your look, the cigarettes that you smoke ... everything tells of who and how you want to be identified. As an image consultant I see everything we do ad the image of each of us that we project to the world as what we want to be, how we would like to be identified.

While the authenticity, integrity and your skills are questionable, much of the discussion on how to be successful in personal and professional life is focused on the importance of the personal branding.

The personal branding does not say if you are handsome/beautiful. If you want people to believe in you and invest on you then your external image must match the interior one.

The most successful managers and business owners create in fact they become trademarks. Their brands are based on the experience they promise and values that live and share, "Once you realize this, you can begin to personalise your style to adapt to how you would like to be seen. Managers or not when you consider what to wear "you should  think  about words that describe your brand and use the same words to define your style. "

Try to enjoy a few minutes to answer these simple questions: Iş your brand wild ? Down-to-earth? Sexy? Chic? Noble? Snob? ... Now stand in front of a mirror and look at your outfit and overall appearance. What words come to your mind? It is a first step in personal branding!

A concrete example of my job of personal branding is the singer, poet and dj producer Michael Lattanzio, of which I am the image consultant ; together we have revalued a style that was a bit' relaxed without distorting it. His uniqueness has begun to shine and it was like treasure to not give up at all. His great singing skills, his height, the color of his hair, the verses of his poems.. Whatever it is right that he uses it as his own advantage.

Everyone remembers about him for his originality, creativity and emotional part, he never imitates  anyone, for he is  different by distinguishing him from the rest of the choir. To be substantial and extraordinary it has been our aim that we have reached to attract the attention and to get noticed by his fans.

As image consultant I consider the black more than one color because who wears the black has a style that sets it apart forever. The black truerly slims, but for some physical forms is not among the most appropriate colors. Black remains a choice of elegance although I find on some occasions the deep blue that fits better. The analysis of the black color in the image consulting is among the color par excellence of the winter man. Black can be appealing with skins and accessories applied, sensual when sober, it is always the star of the day and night and in any season.

Whatever you think the outfit’s trend is all black for this season, and if you do not want to give the appearance of a look ready to follow a funeral as image consultant I can advise about simple, but rewarding style tips.

a. When you dress from head to toe in black make sure to mix fabrics and textures so that will give your look the right details to break the outfit for a look more fun and a sophisticated atmosphere. You can for instance combine your dress with a knitted tie or cashmere sweater.

b. Adding to the look small details of another hue the trend is still assured. I love to match shirts from intense blue or a touch of yellow as seen on the catwalk and at Dior Homme.

c. For all the gentlemen who love the black in their free time I would not hesitate to advise them against excessive shine. Leather jacket and black jeans are always a classic style if you want to point at the trend, while I disagree with those that in the casual all-black "demands" only simplicity, you have always to make sure that it reflects your style and pleasure to feel good about everything you wear.

As image consultant and personal shopper one of the questions in this time of the year I am often asked by many people it is what to wear for a day at the beach. I know that to show off your tan and be practical and trendy when you are in  the hot sun is not easy, but if I were to give you fashion advices  and meaningful answer I would tell you to always take into account your style, your mood, the place and the current trends.

If your destination will be the sea side  were  for open beaches , a simple and casual look is for you.

A slim T-shirt  with wide scoop neck or a v one are the trend on this summer and always opt for natural fabrics.

Boxer that among the swimsuits  best fits all model and practice.

Sunglasses are ideal if have Tinted lens and acetate.

Beach towel, large and in natural tones such as sand, blue .. that combine  with the location.

A baseball cap, a pair of flip flops or sneakers  and a canvas bag.

If the destination is among the most chic beaches it is advisable to show up at the beach with a more sophisticated look, decisively glamorous without sacrificing the trend of the season.

 A slip for sunbathing or showcase the body 's shape.

Panama straw hat or similar, never give it up.

 A Linen shirt  with long sleeve in colors like light blue, white or beige ... to wear with sleeves turned up the forearm.

Vintage sunglasses, turtle or transparent.

At the foot only leather sandals, boat shoes or espadrilles.

And the "excesses" should be put aside? No, consider your style and the situation where you are going to spend tue day at the beach.

There is no better time to show off summer accessories that are  the real stars. Do not wear gold jewelry and bracelets opt for fabric, leather, plastic ... watch, mp3, sunscreen and of course a good book.

The realization of the Italian pavilion at the Expo in Milan, where innovative design and technological innovation showing symbol of the great contemporary creative factory, the biggest names in fashion, culture, work, food ... all for an real  hardworking, Italy and with a great will to believe.

I am an Italian proud of it and aware of its problems and at the same time in any time I feed myself invaluable. Who comes from abroad to Italy to buy an Italian product, cloth, accessory is aware of carrying away with him /her the fruit of the love and devotion of their creator. The Italy to which I believe is this, I am excited and proud of the great Italian names such as the teacher and friend Duccio V. Quattrini (DUCCIO VENTURI Bottier) that thanks to his work as that of many big names still give great value to handmade work related to a personal creativity, a great passion and a high technical and artistic skills.

Fashion and made in Italy, Italian style have always been a great strength for our country. There is no item or accessory that does not reach much power without being assembled by the expert hands of our craftsmen. This is called tailor made: handmade and tailored. If I did not believe to the real Made in Italy I never started my job as a personal shopper and image consultant, a profession that was born and raised in the USA where it is necessary to attend courses of study after some  (technical) American footprint but without ever wary of objective considerateness of the Italian taste..

Today more than ever there is and must be a return to craftsmanship because our country is on it that has to aim to come our again. As a personal shopper and image consultant by Silk Gift Milan I am aware as Italian to reach the foreign customer thanks to our inner good taste where that badge is highly valued and the value that has to stand out in the world has always. Silk Gift Milan is professionally trained to pamper, advise and assist you in making the best purchase that reflects your needs and requirements thanks to the research in the area.

The research on the territory of Silk Gift Milan is a continuous study and activities carried out (with caution, knowledge and experience) over time through the participation to events, fashion shows, conferences, tours of different local crafts that we have identified in the map's territory  of the different excellence present in each region.

There is a new concept of luxury, which is distinguished by its uniqueness, which then means more attention to details. The most important part of the image consulting by Silk Gift Milan is the tailor made, that not only survives, but grows and is increasingly becoming important in the world because it is not just manufacturing, which however is different between original manufacturing  and copying, copy is never alive, has no soul, it does not shine with its own light: a photocopy is not like an original. Manufacturing is culture, tradition, imagination, creativity, history and this can only copy, and badly. It is also tailor made style, news, research, study, passion: all this can only imitate but the results were always lower. A bespoke suit, a pair of handmade shoes, a jewel, a perfume, the slats in shirt collars and everything you can tailor made becomes style and tailor made, a basic concept in this historic moment ... a concept of luxury, that stands out for its uniqueness, which then means more attention to details.

In image consulting by Silk Gift Milan, as in all the services offered, you are Americans, Arabs, Russians ... first of all you are people, before customers, in love with the italianity known as history, art, culture and craftsmanship. You have to know that when you ask us for artigianality works and also typical Italian food, local  characteristic products  (not standard or industrial), original clothes,  handmade garments, unique items that are not produced in too many copies, you ask for the exclusivity of the Made in Italy, you ask for Silk Gift Milan.